Who We Are

To be your long-term partner for all things steel—delivering on quality, every time.

Our mission is simple: to be your steadfast partner in every steel requirement—delivering quality materials, on time, every time.

Our firm is founded on the principles of integrity, trust, and excellence, values deeply rooted in the vision of our founder. We combine traditional business ethics with modern trading practices to ensure every client receives unmatched service and support.

Our Legacy, Your Steel Partner

It began in 1960 with a vision from Mr. M.A. Dhanasekaran—a vision to build a steel trading firm anchored in trust , quality and service. Our story spans three generations—founded by Mr. M.A. Dhanasekaran, led by Mr. Balaji Dhanasekaran, and now strengthened by Mr. Sidharth Balaji and Ms. Darshna Balaji. Together, they uphold the values that shaped the firm while driving it towards the future. What started as a humble venture has become a trusted name in the trading of CR(Cold Rolled), GP(Galvanized Plain), and HRPO (Hot Rolled Pickled and Oiled) coils and sheets. With over six decades of experience , we have built a reputation for quality, reliability, and customer-centric service.

We serve a broad spectrum of industries—from construction and engineering to fabrication and manufacturing—offering premium-grade steel products that meets the highest standards. Our strength lies not just in the steel we supply, but in the relationships we build.

We are equipped with EOT Cranes with lifting capacity of 15 tons and 10 tons . To ensure the seamless delivery we are also equipped with gensets for power back up.

Our Warehouse

Our warehouse spans 7200 Sq ft, ensuring ample space for secure and efficent storage and distribution.